Lead nurturing for B2B service businesses
Nurture sequences, lead magnets and when to hand an enquiry to sales.
Lead nurturing, lead qualification and AI for small business
Notes on joined-up
marketing and sales.
Practical articles on enquiry follow-up, marketing automation and the sensible use of AI in B2B service businesses.
Lead qualification: what to ask before the first call
Qualification questions, routing rules and suggested qualification for human review.
AI for small business: where it fits in your enquiry process
Summaries, response drafts and faster first responses, with human review.
Signs your enquiry follow-up depends on memory
Copying between inboxes and CRM, unclear owners and stalled next steps.
Set a baseline before workflow automation
What to measure first, so you can tell whether a workflow helped.
Business process automation: time released is not money saved
Why recovered hours become a cash saving only if spending falls.
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